hi there.

I'm a marketing strategist and a copywriter, former ad man, sometimes photographer, fairweather vanlifer, and armchair psychologist.

I help businesses and creators do marketing, better.

That means helping them to cultivate a genuine connection with their audience so they can avoid resorting to pushy and scammy sales tactics to make a dollar.

I also run Copy Teardowns, where I breakdown great copy, in great detail.

If you're interested in connecting or following my journey, follow me on the Twitterverse.
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Better marketing strategies. By email.

What I'm learning in working with my clients, I'm sharing (exclusively) with my email community. Occasionally, I also sent out some exercises or workshops I'm developing. All for free. Care to join?

Things I'm working on

Copy Teardowns

A curated collection of great copywriting, broken down in great detail for you to learn from.

Work with me

As a marketing strategist I help online educators, creators and founder-driven businesses grow their audience and revenue in a genuine, non-pushy way.

The Alex & Tommy Audiovideo spectacular

Alex Azoury and I deconstruct how creative monopolists got into the position they are today, so you can build your own personal monopoly.
coming soon
More projects will be unveiled publicly soon-ish.